At [Nonprofit Name], we value each and every donation we receive from our supporters. Particularly, we would be interested in being a featured nonprofit on your matching gifts program web page. In turn, we would highlight your business as a valuable sponsor.
Through this partnership, we hope to help [Company Name] make the most of your corporate philanthropy budget while ensuring your employees maximize the impact of their gifts to our cause. Please reach out to us at [contact information]. Many corporations have philanthropy programs in place that allocate a certain percentage of their overall budget to making charitable contributions, including matching employee gifts.
By proactively sending out letters like these, your team automatically boosts your chances of securing a corporate sponsorship and tapping into their philanthropic giving budget. When most people think of nonprofit organizations, traditional philanthropies and charities tend to come to mind. However, there are many other organizations in your community that have pressing fundraising needs, including local sports teams. Establishing partnerships with companies who are inspired by your team is a smart way to gain lasting funding while showing love back to a local business.
Try this sponsorship request letter sample the next time your team extends an invitation for a partnership. Teams like [Team Name] provide students between the ages of [age] and [age] a safe place to get physically active and make connections with their peers. Would [Company Name] be interested in serving as our official team sponsor? This would help your organization gain exposure among [Team Name] parents and in the broader [Community Name] area.
However, contributions of [amount] would help us fund [sports-focused goal]. If [Company Name] is excited by this proposal, please reach out to us at [contact information].
Securing a sponsor for your sports team is one of the best ways to sustainably fundraise for your organization. Your team can offer potential sponsors a dedicated banner at your games, a special appreciation message in your opening announcements, or even a spotlight on your social media profiles.
Since a large portion of your community has ties to your school either as parents, students, or alumni , a business would get a lot of advertising value from your partnership. Make your proposal using a template like the one below that clearly shows your potential sponsor why this partnership is right for their business:.
Will [Company Name] consider becoming a featured partner of [School Name]? Is [Company Name] ready to become a sponsored partner of [School Name]? We look forward to hearing back from your team at [contact information]. Just like a sports team, your school can offer your sponsor advertising space in high traffic areas of your campus.
Whatever you decide, emphasize the fact that your sponsor will grow awareness among multiple generations of your community, both parent and student alike. Fundraising for your church can sometimes be a challenge. This is why your church should consider looking for a sponsor to help address your funding needs. Seek out local businesses, regional companies, or even national corporations to contribute sponsorship funding to your church. Some congregants might even have existing relationships with local businesses you can leverage.
Faith-driven companies will love to have the opportunity to support a church and assist in growing your congregation. Try sending out sponsorship request letters like the template below to inspire potential partners:. Every year, [Church Name] achieves [mission goal] with the help of our [number] congregants and valued sponsors like you.
Our church community needs to meet certain funding goals to be able to [achieve mission goal] and support our mission of [mission statement]. Will your company consider partnering with [Church Name] as our sponsor?
Is [Company Name] ready to help support [mission] by sponsoring our congregation? Please reach out to us at [contact information] to get this partnership off the ground.
When setting the parameters of your sponsored relationship, there are lots of ways your church can offer value for your potential partner. Your church can offer to feature the company on your website as a featured sponsor. At church events, you might share branded merchandise from the sponsor with your congregation. Or, you could include the sponsor in your church newsletters.
Whether your nonprofit is a family shelter, a faith-based charity, or even a school, sometimes you need to raise donations of items instead of raising money. A common example of this is accepting food donations. Many nonprofit organizations call on their supporters to provide donations of shelf-stable food like soup, cereal, peanut butter, and more.
Check out this sponsorship letter template that asks for a food donation:. Are you ready to become an official [Nonprofit Name] food sponsor? Contact us at [contact information] to learn more about our potential partnership.
Reach out to local businesses like supermarkets and restaurants to provide a sponsored gift of food to your nonprofit.
Alternatively, you might send your letter to a company outside of the food service industry. They might purchase foodstuffs for your cause, or they can hold a food donation drive at their headquarters to gather supplies.
Not every business has a budget for philanthropy, but food donations can be a great way to show support without breaking the bank. In the previous section, we touched on in-kind gifts in the context of food donations. However, your nonprofit can propose a sponsorship in which the partner provides in-kind contributions of all sorts of goods. Sponsored partnerships of in-kind gifts are a great way to make sponsorship more accessible for smaller businesses, as well as more convenient for businesses of all sizes.
Find a partner who already produces the goods you need so you can cut out the middleman. Before you send your sponsorship request letter, determine what kind of goods or supplies your nonprofit needs to achieve its goals. Maybe you need someone to contribute manpower for a building project. Or, you might need school supplies for a summer camp. Read our in-kind sponsorship request letter template to get inspired:. At [Nonprofit Name], it takes a lot of support from partners like you to achieve our mission.
However, did you know you can show your support to our cause without making a monetary gift? Since most nonprofit organizations are focused on raising actual money, your team might forget about seeking in-kind sponsorships.
These contributions can be really valuable for all sorts of organizations. Because the sponsor is supplying all the resources you need, you can reallocate your fundraising revenue to other projects. Not only that, but in-kind sponsorships also make it easier for nonprofits to propose a sponsorship down the line in which your partner provides direct monetary contributions.
Does your nonprofit organization often host auctions? Whether in person or online, auction fundraising events are one of the best ways to engage your supporters and raise a good bit of money.
Successful fundraisers know that the magic of a successful auction event lies in the items procured for it. Consider proposing a sponsorship in which a partner provides the items for the event. PwC has sponsored 0.
PwC matches donations to select colleges and universities from which the company recruits. A volunteer grant program is also offered. Toyota has sponsored 0. We help by giving our time, knowledge and resources to support local organizations. Costco has sponsored 0. Costco matches donations to most nonprofits for select full-time salaried employees. Southwest Airlines has sponsored 0. For every 40 hours volunteered by an employee or group of employees at a nonprofit, Southwest will donate a complimentary round-trip ticket to that organization.
Capital One has sponsored 0. Cigna has sponsored 0. The company also offers two types of volunteer grant programs. Eastern Bank has sponsored 0.
United Airlines has sponsored 0. Cisco has sponsored 0. Publix has sponsored 0. Nike has sponsored 0. Nike matches donations to most nonprofits at a ratio. You can have a company sponsor just about anything—from the portable toilet area to your photo booth. Use aspects of your event that already exist, and turn them into sponsorship perks. Then be sure to position them as excellent sponsorship opportunities to your potential partners.
Do your missions align? What will working with your nonprofit help the company achieve in terms of its own goals? Keep these in mind and communicate them as clearly as possible. It conveys a level of professionalism that will make you stand out from other organizations. Explain to potential sponsors how their sponsorship and support can directly impact someone as part of your mission.
Rather than using one main template and filling in names, make your ask personal and write individualized letters. These should be addressed to a relevant person at the company who is most likely to be receptive to hearing about your cause. This comes back to doing your research on who to ask.
Go beyond just marketing contacts and speak to anyone who will sympathize with your mission and also be in a position to create a plan of action! If a business declines to offer a monetary sponsorship, consider asking for a non-monetary sponsorship instead, such as coupons for free services on event day. You can also request that a portion of their proceeds on the event day be donated back to the organization. A business in the area could serve as a location for the kick-off party, packet pick up, or after-event party.
The value of their goods or services can certainly equate to a sponsorship level. Back up your corporate sponsorship ask with data! Determine what demographics a sponsor is targeting, and provide them with information about your event that would be relevant. For example, if a company tends to target women aged 50 to 60, let the company know how many people or what percentage of participants attending your event fall into that group.
The timing of your sponsorship ask is important. A lot of larger companies earmark a specific amount of money each calendar year for charitable giving, so be sure to ask when is the best time for them to consider a sponsorship.
Oftentimes, you have to get your ask in very early to even be considered. Part of crafting an appealing sponsorship ask means outlining your campaign initiatives and success metrics. This consists of defining your fundraising goal and the impact it will have first and foremost. As mentioned before, use numbers and data as support.
Be specific about how your organization plans to meet its objectives, and link this process to ongoing projects, as well. It should be written down to outline your goals, expectations, and other deliverables for your organization and the company. Always check back to ensure someone has received your call, email, letter, etc. In addition to presenting your partnership in a professional light, continuing to recognize and work with your sponsor can have a huge impact on your organization.
Treat your corporate sponsors like part of the team, because they are part of the team. Use the same engagement tools and approaches you use with participants to connect with your sponsors.
For fundraising events, offer them a free team captain registration, help them get their page set up, and provide fundraising coaching. The more a sponsor raises and the larger their team, the more exposure they will get. Yes, big perks matter, but the little touch points make a big difference, too.
If the sponsor also fundraised for your campaign, create a top fundraisers certificate that you send to them by mail. Feature sponsor logos and information in your event materials, such as merchandise, pamphlets, and online advertisements and emails. Then, give a shoutout on social media! You can easily do the same on Twitter, Instagram, etc.
Most likely, the company will then re-post your original post to their full audience to help your event reach new constituents.
A corporate sponsorship can help you meet your fundraising goals, continue serving your mission, and create exceptional partnerships with companies that share your values.
But as you assess the value of corporate sponsorships, you should also research other forms of corporate philanthropy. Especially when combined with a corporate partnership, this can maximize your fundraising revenue and keep your participants and supporters engaged.
Corporate matching gifts are the most popular type of corporate giving program. As part of a matching gift program, companies match donations their employees make to eligible nonprofits. Corporate matching gifts pave the way for increased fundraising dollars, especially during a big fundraising campaign. And if that company offers a corporate matching program, those donations can be doubled, or even tripled! Through fundraising matches , corporate employees who participate in your event e.
While your partnership with a corporation can help bring in a lot of matching gift funds, matching gifts are still an overlooked source of revenue. Consider investing in matching gift software to raise awareness among your supporters. Our corporate partnership definition : A mutually beneficial relationship formed between a nonprofit or charitable organization and for-profit businesses whose purpose is to pursue a common goal based on the shared values of participating organizations.
A successful private-nonprofit partnership model should contain the following pillars:. Taking the time to facilitate corporate partnerships can be immensely beneficial to your organization. For-profit businesses have the resources to help nonprofits grow.
Here are some key benefits of nonprofit corporate partnerships :. Why do corporations give to nonprofits? Partnering with nonprofit organizations benefits for-profit companies—and nonprofits have a lot to offer. In the past few years, the rise of B-Corporations has signified a clear shift in strategy among corporations.
Corporate partnerships with nonprofits can take on a variety of forms. Some companies simply want to donate money to a cause or a specific event.
Other businesses want to take on a more active role in community-based programs. Here are some common examples of corporate nonprofit partnerships :. Workplace-giving programs offer an efficient and easy way to make charitable contributions to causes a company cares about. Some workplaces allow employees to deduct the donation directly from their paycheck, which can make their contribution more financially manageable.
Nonprofits can also leverage fundraising corporate partnerships , in which employers match the cash contributions of its employees. This is a popular way to encourage employees to donate more. Our company also participates in donation matching for our local United Way. There are two kinds of donations that can be made to a charity. Many companies offer cash donation, or the transfer of funds to a nonprofit.
There is also an in-kind donation, which is the transfer of any other type of asset. Some examples of in-kind donations include computer software; a used car; a skill, like legal counsel; or a service, like administrative support. Some nonprofits work to form an in-kind partnership with a company so they can rely on the regular support and resources in exchange for marketing and professional development. Corporate volunteerism also offers opportunities for team-building and improved morale among employees, not to mention professional development opportunities and increased feelings of job satisfaction.
Cause marketing partnerships are formed when a nonprofit and a business agree upon a mutually beneficial marketing strategy. Corporate partners will leverage the goodwill that is associated with a social or environmental cause, and use it to differentiate a product in the hopes of encouraging consumers to switch brands, increase loyalty, or drive sales.
Nonprofits benefit in that they enjoy heightened visibility to potential donors, as well as an influx of funding for their cause. This marketing campaign has raised over three million in donations to date! The corporate sponsor will make a donation in exchange for promotion in event materials, on your website or through other marketing efforts. The intention is to draw positive associations between the corporation and the event or program. Start by developing a clear sense of what corporate sponsors look for in a charity partnership or nonprofit relationship.
Need to know how to get corporate sponsors? Here are a few criteria for securing successful corporate sponsors for nonprofits:. Building robust partnerships. Fees associated in event marketing can range from a few hundred dollars to several thousands, depending on its scope.
If you are working with smaller businesses, you may offer the option to co-sponsor an event or program with other small businesses. Engagement is about more than one-time participation. Volunteers and donors are more likely to engage in your organization when they feel their efforts are making a real difference.
Before employees begin volunteering, take the time to introduce your program and mission. Speak to how their time, expertise, or donations will directly impact your community. A volunteer management software can help your organization:. You may already have a social media strategy in place, but your social media platforms are a great place to find and engage companies in your area. Consider featuring your most active partners in a Facebook or Instagram post to 1 thank them for their continued support and 2 encourage future participation from other companies.
Your corporate partners will get an accurate picture of partnership outcomes and can demonstrate to corporate responsibility to their consumers.
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